Privacy Policy – PPC Analysis Engine

Effective Date: September 2026

1. Scope & Purpose

This Privacy Policy outlines how the PPC Analysis Engine ("we", "our") accesses, processes, and stores data retrieved via Google APIs, specifically the Google Ads API.

2. Data Collection and Usage

Our application connects to the Google Ads API strictly for internal performance marketing reporting, keyword volume forecasting, and bid analysis. We process non-identifiable keyword planning metrics, including cost-per-click (CPC) benchmarks, competition metrics, and location search volume.

3. Data Storage & Protection

All retrieved API data is transmitted securely via HTTPS and cached internally in restricted enterprise database infrastructure (Google BigQuery). We do not sell, rent, or share Google API data with any third parties.

4. OAuth Credentials & Security

User authentication is managed via official Google OAuth 2.0 protocols. API access tokens, secrets, and customer credentials are kept strictly private in encrypted environment configuration vaults.

5. Data Retention & Deletion

Data is retained in accordance with Google Ads API Data Policies. System administrators may request data deletion or revoke API access at any time through Google Account Security Settings.